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I do not do things halfway. When I decided to go all-in on paid ads for RB2B, I created 20 video ads in 48 hours. That is the energy I bring to everything I write about here. From building Retention.com to scaling RB2B, I share the full breakdown of our funnels, campaign strategies, and the lessons learned from years of experimentation. My wife Helen and I did weekly 60-second Facebook ads that became hilarious, inflammatory, and created epic awareness in our market. This is where I document what works, what fails, and why the difference matters.